What you’re not counting


Hey Reader,

It’s November. And if you’re anything like the women I know, there’s a voice in the back of your head doing math right now.

Goals you set in January.

Things you said you’d do by now.

The gap between where you thought you’d be and where you actually are. You've been keeping score and are likely feeling behind.

I know that voice. I have her too.

Here’s what I want to offer you today, and I want you to actually sit with it for a second rather than just nod and move on.

That math you're doing? It only counts what you finished. It doesn’t count what you held together. It doesn’t count the decisions you made under pressure, the things you figured out that you had no business figuring out, the version of you who showed up on the days you didn’t feel like it. It doesn’t count who you became.

None of that shows up on a goal tracker. But it happened. All of it happened.

My dear friend, you are further along than you're giving yourself credit for.

One question for you...

If you measured this year by who you became instead of what you finished, what would change?

Just notice. (although if you want to hit reply and share your thoughts with me I wouldn't be mad about it 😘)

Amanda McKinney | Accountability Coach

Website (amandamckinney.com)

Podcast (Accountable.)

Book (Why Not You?)

You're doing a lot...and it still doesn't feel like enough.

I write for women business owners who are successful, capable, and quietly exhausted by how much they carry and still somehow wonder if it's enough. I'm Amanda. I'm not your hype girl. I'm the friend who gets it. Subscribe for honest, weekly notes on what it actually feels like to do a lot and still give yourself permission to pause.

Read more from You're doing a lot...and it still doesn't feel like enough.

Hey Reader, The pumpkin spice is flowing and sweaters are making their way to the front of the closet...fall is here 🍂 And with it comes that end-of-year feeling. The calendar starts filling up, 2027 is suddenly in view, and the decisions we’ve been putting off start tapping us on the shoulder. Is there one thing in your business (or life) you keep coming back to? A decision you’ve been “thinking about” for weeks. An offer you’re not sure about. A goal that feels fuzzy every time you think...

The number 2027 in metallic purple and gold lettering on a dark surface

Hey Reader, I asked on Instagram recently how people were feeling about Q4. The answer: too much to do, not enough time. I get it. That feeling is real. We've piled a lot onto our plates and filled every open space. Going, going, going, and at the end of the day it still doesn't feel like enough got done, even though you were busy all day. Sure, we've overcommitted. But there's something a little deeper going on too, something I end up getting to with almost every client eventually. We all...

Hey Reader, Here's a little joke I often make: you can always tell who's an entrepreneur by how many URLs they own 🤣 Not because we ever use them all. Because we can't stop having ideas. A course we might build one day. A product we might make. A weird little side thing we're pretty sure could work. If you've got a domain sitting somewhere collecting dust for a "someday" idea, you already know exactly what I mean. Here's the thing about being a high-achieving woman with a lot of ideas: the...