I write for women business owners who are successful, capable, and quietly exhausted by how much they carry and still somehow wonder if it's enough. I'm Amanda. I'm not your hype girl. I'm the friend who gets it. Subscribe for honest, weekly notes on what it actually feels like to do a lot and still give yourself permission to pause.
That fresh-start energy you're feeling
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Hey Reader, How many first-day-of-school pictures have you scrolled past lately? From kindergarten backpacks bigger than the kid wearing them to the (genuinely shocking, see below👇) professionally-designed college dorm transformations... it's everywhere right now. Fun to see, but here's the interesting part: that whole back-to-school moment does something for our brains even decades past needing new pencils. It's called the Fresh Start Effect. It shows up at New Year's, on birthdays, and right around back-to-school season, and it's a real, hardwired thing, not just nostalgia. It's part of why this time of year can pull us out of a slow (hopefully relaxing) summer and back into gear almost automatically. You're probably feeling a little of that pull already. More energy, more clarity, more "okay, let's actually do this" than you've had in a while. Here's the thing about that energy though: it's the exact moment the old pattern likes to sneak back in. The one where you take all that momentum and just push, solo, full speed, until you're the one running on empty by November while everyone else is still riding the wave. So, quick note: I have two open spots for 1:1 coaching this fall, timed so we finish the work before we all take time off in December. Instead of spending this energy the way you always have, you get support turning it into something that actually holds, so when November comes, you're finishing the year strong, not just hoping you make it to the finish line. One of my clients, Shanda, put it this way: "Amanda helped me follow through on changes I'd been thinking about for years. She helped me work with my capacity, not against it and even when a crisis hit, I navigated it well because of the changes I had in place." If that's speaking to something in you right now, book a free discovery call, I'd love to talk about whether it's the right fit. |
You're doing a lot...and it still doesn't feel like enough.
I write for women business owners who are successful, capable, and quietly exhausted by how much they carry and still somehow wonder if it's enough. I'm Amanda. I'm not your hype girl. I'm the friend who gets it. Subscribe for honest, weekly notes on what it actually feels like to do a lot and still give yourself permission to pause.
Hey Reader, I asked on Instagram recently how people were feeling about Q4. The answer: too much to do, not enough time. I get it. That feeling is real. We've piled a lot onto our plates and filled every open space. Going, going, going, and at the end of the day it still doesn't feel like enough got done, even though you were busy all day. Sure, we've overcommitted. But there's something a little deeper going on too, something I end up getting to with almost every client eventually. We all...
Hey Reader, Here's a little joke I often make: you can always tell who's an entrepreneur by how many URLs they own 🤣 Not because we ever use them all. Because we can't stop having ideas. A course we might build one day. A product we might make. A weird little side thing we're pretty sure could work. If you've got a domain sitting somewhere collecting dust for a "someday" idea, you already know exactly what I mean. Here's the thing about being a high-achieving woman with a lot of ideas: the...
Hey Reader, Happy September 1st. However you're spending today, there's a good chance some part of you is already feeling the pull to get moving on something. Here's the real-life math: you've got about 12 weeks of real "getting things done" runway before Thanksgiving flips the switch and attention turns toward family, holidays, and slowing down. After that, it's a different season entirely. So instead of a September to-do list, I'd offer one question: If you only let yourself make real...